Visit: monetizationtoolswildlife
Role: Senior UX Designer
Context
The Monetization Platform is a software that helps Wildlife's operations teams create and launch monetization strategies. I worked on the creation of 3 features from this platform.
3 Features Created
Offers Catalog
Sticker Album
Spinning Wheel
1.
Offers Catalog to create, test and launch in-game offers
2.
Collections tools to build sticker albums for players
3.
Spinning wheel for players to win prizes
Interaction Design
Primary Action
The main action on the Offers Catalog main page is “Create Offer”. This is what this page was made for.
Technical Constraint
The spreadsheet import step had to happen before opening the offer creation page.
First Idea
Import spreadsheet as the title, followed by helpful guidance to understand what to do in there.
How It Was Solved - 1
Before
After
The pop-up title indicates exactly what the CTA action was about
Use the text to briefly and clearly explain what was happening
How It Was Solved - 2
Before
After
Helpful guidance explaining what was expected to the drag and drop component
Results
70%
decrease in time creating offers
150%
increase in the number of offers shown to players
”We are able to explore new offer types now. We can work on strategies to increase profit.”
Zooba's Game Director (2022)
Design Process
For all new features, the methods outlined below were employed to create innovative functionalities and propose improvements to enhance the analysts' work.
Research Methods
Learnings
Insights
Research Methods
Contextual Observations following a day of work from four operations analysts from the four biggest Wildlife games.
Task Analysis analysis of the current process and platforms used to gather insights and metrics for further comparison.
In-depth interviews with operations analysts and managers to dive deep into the business strategies.
Learnings
”If I were to increase the number of offer strategies, I would need to be compensated exclusively for that.”
operations analyst 1
“We are not exploring all of our options regarding the impact an offer can have on the player.”
operations analyst 2
“The game doesn’t have many different offers regularly because there isn’t enough time to implement them.”
operations analyst 3
Insights
Wildlife’s operations analysts initially developed a process for creating offers that aligned with the technology available at the time. While this approach worked for a while, it quickly became outdated due to its heavily manual nature.
This time-consuming process prevented analysts from experimenting with new offer strategies that could have been more effective and significantly increased profitability. This bottleneck highlighted the need for a more efficient, scalable solution to unlock greater potential.
Design System
The design system was developed by the Wildlife Design team, which was established in January 2020. I joined the team in July 2020 as its third member, contributing to the definition of tokens and elements that played a key role in enhancing various interactions. Below are examples of the tokens and elements.
